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How to Develop Your Business with Employment Branding 

The brand of your business is important for your marketing strategy. It develops your business by attracting and retaining customers. But do you also promote your brand to current and potential employees? When you do, you create another strand to your marketing strategy that boosts business growth still further.

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Assets 

The term that captures the notion of promoting your brand to employees is employment branding. However, there’s more to employment branding than simple promotion: You have to think of your employees as assets.

Many business people would agree in theory with this idea of employees as assets; but in reality, some of them also regard employees as costs that they must control. Employment branding doesn’t ignore the cost factor but does give priority to the view that employees are assets that you must develop to increase sales.

Talent Management 

Treating employees as assets is part of the concept of talent management. In other words, you should regard your current and potential employees as people with talents that you need to manage. You may have to develop these abilities with training. Moreover, in a rapidly changing business world, you may have to ensure that your employees adapt and learn new skills. Either way, you manage your employees so that they make the most of themselves and thereby benefit your business.

Commitment 

Of course, employees are only going to respond to such management if they are committed–and you don’t always win such commitment easily. But if you promote your brand successfully to your employees, commitment follows. You then find that your employees are hardworking, innovative, and loyal.

The Marketing of Employment 

The question then becomes: How do you promote your brand to your employees and gain their commitment? One answer is to market the advantages of working for you. For example, you let your employees know that your goal is to build and maintain a workplace that is known for a positive attitude, encouragement, career development, and innovation.

Workplace Qualities 

The qualities of your workplace are at the heart of your employment branding. They vary in line with your industry, but it’s possible to classify workplace qualities in general terms; for example, low employee turnover and a safe, tidy environment. It’s wise not be too dependent on these relatively apparent attributes, though, because they are not necessarily signs of employee commitment. Instead, you have to look at quality issues from your employees’ viewpoints. Better still, you could ask your employees what they think. Very often, the most relevant quality issues for employees are job satisfaction, security, work-life balance, salary, benefits, and being trusted to do a job.

Third-Party Employment Branding 

A critical aspect of making your employees feel that you offer a high-quality workplace is to prove it. A popular way of achieving this is to join a third-party employment-branding scheme. The main advantage of this type of system is that it can provide recognition for your business and even a ranking. For example, your company could achieve a ranking as “A Top 10 Place to Work” within your industry.

Brand Loyalty 

 

To sum up, employment branding is a useful business development tool. With the right measures in place, you can achieve both customer and employee loyalty to your brand. It’s a combination that your competitors will envy.

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Five Bad Habits To Ditch in the Modern Workplace

You use up the printer ink without replacing it, you wait until someone else makes coffee before you get up to get some, and you refuse to save your company a little money by searching for an iStock coupon code for that image you need.

If you’re making the adjustment to a modern workplace, you may be asked to adjust some of your habits. The times are changing, and some of the things that might have passed a dozen years ago will either get you fired or produce a bad reputation today. Whether you’re old or young, you should shoot to be liked in the workplace. If you can’t achieve that, then it pays to at least be tolerable. Here are five bad habits to lose if you want to succeed in the modern workplace. 

Racist, sexist, or ableist jokes

If jokes about vulnerable groups were ever funny or tolerable in the past, they certainly are not now. There’s no better way to get fired or end up as a viral internet sensation for the wrong reasons than to let loose a flurry of bad jokes. Take these things out of your lexicon if you want to succeed in a modern, progressive workplace. 

Addiction to social media

You might think that because Facebook has a billion users, you can go wild on social media sites while at the workplace. In truth, employers today are more interested in people who can stay away from those temptations. Studies indicate the serious productivity loss suffered by employers because of social media sites. Just because these modern tools exist does not mean you can surf Instagram on your employer’s time. 

Playing the “lone wolf”

Some employees are more comfortable working on their own. That’s understandable, but it might make you a pariah in your modern workplace. Today’s employers expect their workers to play nice in teams. If you want to play the lone wolf, you might find yourself facing claims that you don’t fit into the culture of your workplace. Even if you prefer to work alone, try to pay lip service to the team-driven atmosphere your boss is trying to create. 

Overdressing for the occasion

Some employees who are used to an old school workplace might try to dress up their existing job. This is a recipe for failure. Some modern employers mean it when they tell their employees to dress casually. Don’t just assume that you can roll into work in a suit and tie when your employer likes golf course casual. The dress code of a workplace is a major building block to that place’s culture. Try to fit in the best you can. While you might be trying to dress to impress, you may have the opposite effect at the end of the day. 

Responding through the wrong medium

If someone sends a question through email, it’s best to respond through email. Don’t assume that you need to place a phone call or make a visit to their office to discuss. In many cases, the person sending the email did so because he or she wanted a record of the conversation. In other instances, they may have wanted to avoid a confrontation. Respond in like kind so that you don’t step on any toes or break any boundaries. 

Going to work in a modern place of employment is a challenge for those who are used to more traditional workplaces. Don’t just assume that your employer will bend to your will. If you want to remain relevant today, you should knock off those bad habits that may be keeping you from advancing up the corporate ladder.